1. Reviews Help You Get Found Online

When searching for a business online, there is a good chance you are going to see what others have to say about their personal experiences there and it will probably be one of the first things you see. Google takes the number of good reviews your company gets to determine where your business will fall versus the competitors. The more good reviews means the better chance you will be higher when people search in your field. 

2. Reviews Give Your Business Credibility

When people leave a review, they are not gaining or losing anything. They just want to share their personal experience, whether it was good or bad. Studies show that close to 90% of consumers trust online reviews as much as they trust personal recommendations.

3. Reviews Impact Purchasing Decisions 

There is a good chance that someone is going to do a lot of research before they spend time or money on your business. Nearly 70% of customers are influenced by online reviews which means if you don't have good reviews, you probably won't be the business they go with.

4. Reviews Provide Important Feedback

There is a lot you can learn from the reviews that are left about your business. Paying attention to the reviews that are left can help you do more of the good things and less of the bad things that you might not have known you were doing. Plus, you can use positive reviews to confidently market what you find to be most popular with your customers.